Every now and then stories come up of social media accidents by big name celebrities or companies; however, don't think that this only happens to big names. It could be you on the other end of the stick and that is why these five crucial tips can help you navigate the tough waters in the seemingly endless storm of criticism and judgement. As always, the storm will pass, but with these five tips you may be able to find calmer waters faster.


Always address the situation immediately. Leaving the situation unattended for an elongated period will only harm you and your company. For more tips read the article!


http://socialmediatoday.com/thuff007/2392371/5-tips-manage-social-media-crisis

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A lot of people know what a hashtag is and what its search capabilities are. A lot of those people know the appropriate time and uses of a hashtag; however, for those of you who don't know what a hashtag is or when to use it or what platforms use hashtags this is a great read. Did you know that Facebook has incorporated hashtags into their system -- including your news feed! Look carefully for those "What's trending?" hashtags!


The title of this post is an example of incorrect hashtag usage.


http://www.business2community.com/social-media/properly-use-hashtags-social-media-marketing-0860839#!GAPo9

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What is a common misconception of social media marketing?

The most common misconception is that social media marketing is easy -- spend little to nothing, while making large gains. There are a lot of other misconceptions of social media marketing that hold people back from utilizing it to its full potential. Here's a list of 10 things that you didn't know about social media marketing.

http://www.business2community.com/social-media/10-things-dont-know-social-media-marketing-0860154#!Ghoqt #socialmediamarketing #socialmedia#business2community



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Content Management

SNS News 2014.04.28 10:52

Something that we find to be very important in social media marketing is content management. We've stressed in our past posts to regularly post content. However, posting relevant posts that follow the personality and characteristic of your brand is key. Monitoring your content to see how effective they are is also important in your social marketing strategy.


Read the following article for more information! http://socialmediatoday.com/kyra-kuik/2379251/don-t-leave-your-content-hanging-how-effectively-promote-and-monitor-content


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Lessons from Crayola

SNS News 2014.04.25 11:05

One of the qualities that we find redeeming in a brand is humanization. It seems that another brand has come up on the radar for being sincere and taking customer service to heart. Crayola, a company that creates artists' supplies and is best known for its crayons, has customer service at the top of its list of priorities, which is evident from its Twitter page.


Read this article to find out three lessons that you can learn from Crayola.

http://socialmediatoday.com/deborah-sweeney/2370571/3-lessons-customer-service-crayola-s-twitter-can-teach-us


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