A lot of people know what a hashtag is and what its search capabilities are. A lot of those people know the appropriate time and uses of a hashtag; however, for those of you who don't know what a hashtag is or when to use it or what platforms use hashtags this is a great read. Did you know that Facebook has incorporated hashtags into their system -- including your news feed! Look carefully for those "What's trending?" hashtags!


The title of this post is an example of incorrect hashtag usage.


http://www.business2community.com/social-media/properly-use-hashtags-social-media-marketing-0860839#!GAPo9

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Heartfelt marketing, marketing that appeals to the emotional senses, is one key aspect of social marketing. It allows people to connect on a more personal level, which makes the campaign that much more effective. Domino's is doing this right in their current marketing campaign. Check out their videos right here; don't forget to read the article as well!


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Posted by ENPICK enpick.com

You may have been wondering why Twitter would want to follow Facebook in its profile layout. You might think that Twitter would want to stay away from Facebook's design because of how it would remind its users of Facebook. Its main goal is to attract the new incoming generation of social networking users; however, having a design that's a constant reminder of Facebook might not be the way to go.


One reason that Twitter might have in fact wanted to update their design similarly to Facebook is that, it works! As they say, "if it's not broken, don't fix it" -- not saying that Twitter's old design was broken in the first place, but Facebook's design has been working even when many users were against the change.


Another reason is that the new Twitter design and interface allows users to pin posts and showcase the tweets that have received a lot of mentions and replies. This new change might be Twitter's way of targeting new users from small businesses to fundraising campaigns.


Read more about speculations as to why Twitter is updating their design to be very Facebook-esque design here! 


http://www.washingtonpost.com/blogs/the-switch/wp/2014/04/08/why-twitter-is-making-its-profiles-look-like-facebook/



Posted by ENPICK enpick.com

트위터 새 광고상품 15가지 출시


월스트리트 저널에 따르면 

트위터가 새로운 광고를, 그것도 아주 많이 쏟아낼 계획이다. 소식통들에 따르면 전자상거래업체와 모바일게임개발사를 유치하기 위한 전략으로 트위터는 향후 6개월 안에 15가지 종류의 새로운 광고상품과 개선된 사용자 타겟팅 방안을 선보인다. 고 전했다.


http://kr.wsj.com/posts/2014/04/09/트위터-새-광고상품-15가지-출시/




Posted by ENPICK enpick.com