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  1. 2014.04.18 Success in the World of Social Media: What Really Matters Most?

Success in the World of Social Media: What Really Matters Most?

By Robert White


When it comes to social media, many factors come into play -- customers' attention span, customer engagement, quality and sincerity of content, and much more. There also many different strategies that companies employ; however, companies with successful social media strategies tend to incorporate the same several characteristics.


Humanization is one of the biggest characteristics that social media analysts and experts talk about. Being honest and appealing in a human way allows the customers to connect making humanization one of the key factors to successful social media.


For a more in-depth perspective, read Robert White's article, "Success in the World of Social Media: What Really Matters Most?"

http://socialmediatoday.com/robert-white/2329921/success-world-social-media-what-really-matters-most



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